Meta Tag Generator
Generate SEO-optimized meta tags for your website. Includes Open Graph and Twitter Card tags.
Basic Meta Tags
Open Graph & Social Media
Best Practices
- • Title: 50-60 characters
- • Description: 150-160 characters
- • Use unique titles for each page
- • Include target keywords naturally
- • Make descriptions compelling
Image Requirements
OG Image:
• Recommended: 1200x630px
• Format: JPG or PNG
• Max size: 8MB
Complete Guide to Meta Tags for SEO
Why Meta Tags Matter in 2025
Meta tags remain one of the most important on-page SEO elements. While search algorithms have evolved significantly, title tags and meta descriptions still directly influence how your pages appear in search results—and whether users click on them.
A well-crafted meta description can improve your click-through rate (CTR) by 20-50%, even if your ranking stays the same. Google also uses CTR signals as part of its ranking algorithm, creating a positive feedback loop for pages with compelling metadata.
Beyond traditional search, meta tags now matter for AI-powered search engines, voice assistants, and social media platforms. Your metadata helps these systems understand and accurately represent your content to users.
The Essential Meta Tags
The most important meta tag. Appears in browser tabs, search results, and social shares. Keep it under 60 characters.
Summarizes page content. Shown in search results under the title. Aim for 150-160 characters.
Control how content appears on Facebook, LinkedIn, and other social platforms.
Similar to OG tags but specific to Twitter. Enables rich previews when content is shared.
Meta Tag Character Limits & Best Practices
| Meta Tag | Optimal Length | Max Before Truncation | Tips |
|---|---|---|---|
| Title Tag | 50-60 characters | ~580 pixels | Put primary keyword first |
| Meta Description | 150-160 characters | ~920 pixels | Include call-to-action |
| OG Title | 60-90 characters | ~88 characters (FB) | Can be more engaging than SEO title |
| OG Description | 150-200 characters | ~300 characters | Focus on shareability |
| OG Image | 1200x630 pixels | 8MB max | 1.91:1 aspect ratio |
How to Write Meta Tags That Convert
Title Tag Formula
Format: Primary Keyword - Secondary Keyword | Brand
Example: "AI Token Counter - Free GPT-4 Token Calculator | DevToolVault"
- Put primary keyword at the beginning
- Include brand name (builds recognition)
- Use power words: Free, Best, Complete, Guide
- Include numbers when relevant
Meta Description Formula
Format: [Hook] + [Value Proposition] + [CTA]
Example: "Count tokens for GPT-4 & Claude instantly. Free, privacy-first tool - no signup required. Calculate API costs and optimize your prompts. Try now!"
- Start with a compelling hook
- Highlight unique benefits
- Include target keywords naturally
- End with a clear call-to-action
🤖 Meta Tags in the Age of AI Search
AI-powered search engines (Google SGE, Perplexity, Bing Chat) and LLM assistants rely on metadata to understand and cite your content. Here's how to optimize for AI:
- Be Specific: AI prefers clear, factual descriptions over marketing speak.
- Include Context: Mention who the content is for and what problem it solves.
- Use Structured Data: Combine meta tags with JSON-LD schema for richer AI understanding.
- Keep It Accurate: AI systems may penalize content where metadata doesn't match page content.
🔒 Privacy-First Generator
This meta tag generator runs entirely in your browser. Your page information, titles, and descriptions are never sent to any server. Perfect for creating meta tags for confidential projects, client work, or pages under NDA without any data exposure concerns.
Related SEO Tools
Frequently Asked Questions
What are meta tags and why are they important for SEO?
Meta tags are HTML elements that provide metadata about a webpage to search engines and browsers. They don't appear on the page itself but are read by search engine crawlers and social media platforms. The most important meta tags for SEO are the title tag and meta description, which directly influence how your page appears in search results. Well-crafted meta tags can improve click-through rates by 20-50% and help search engines understand your content better.
What is the ideal length for title tags and meta descriptions?
For title tags, aim for 50-60 characters (or about 580 pixels wide). Google will truncate titles longer than this. For meta descriptions, keep them between 150-160 characters (or 920 pixels). While meta descriptions don't directly affect rankings, they heavily influence click-through rates. Include your target keyword naturally in both, preferably near the beginning.
What are Open Graph tags and why do I need them?
Open Graph (OG) tags are meta tags that control how your content appears when shared on social media platforms like Facebook, LinkedIn, and Pinterest. Without OG tags, social platforms will try to auto-generate previews, often with poor results. OG tags let you specify the exact title, description, and image that appear in social shares, leading to higher engagement and click-through rates from social media traffic.
What's the difference between Twitter Cards and Open Graph tags?
Twitter Cards are Twitter's own social sharing format, similar to Open Graph but with some Twitter-specific features. While Twitter can fall back to OG tags, using dedicated Twitter Card tags gives you more control over Twitter-specific features like player cards for video and app install cards. The two main types are "summary" (small image) and "summary_large_image" (large featured image). Most websites use both OG and Twitter Card tags for maximum compatibility.
Are keywords meta tags still relevant for SEO in 2025?
Google has officially stated that they don't use the keywords meta tag for ranking purposes since 2009. However, some other search engines like Yandex may still consider them, and they can be useful for internal site search systems. If you include keywords, keep them relevant and limited. Focus your SEO efforts on title tags, meta descriptions, and high-quality content instead.
What size should my Open Graph image be?
The recommended OG image size is 1200x630 pixels (1.91:1 ratio) for optimal display across all platforms. Facebook requires a minimum of 600x315 pixels, but larger images display better. Use JPG or PNG format, keep file size under 8MB, and ensure important content isn't cut off at the edges. For Twitter, the same image works well with summary_large_image cards.
Should every page have unique meta tags?
Yes, absolutely. Each page should have unique title tags and meta descriptions that accurately describe that specific page's content. Duplicate meta tags across multiple pages can confuse search engines and dilute your SEO efforts. Google may also choose to display auto-generated snippets if your meta description isn't unique or relevant to the page content.
How do meta tags affect AI search and LLM-powered assistants?
AI assistants and LLM-powered search engines (like Perplexity, Bing Chat, and Google SGE) also use meta tags to understand page content. Clear, descriptive meta tags help AI systems accurately summarize and cite your content. Additionally, structured data (JSON-LD) works alongside meta tags to provide even richer context. As AI search grows, well-structured metadata becomes increasingly valuable for visibility.
The Evolution of Meta Tags in Search
Meta tags have been part of SEO since the early days of the web, but their role has evolved significantly. While keyword meta tags are now largely ignored by Google, title tags and meta descriptions remain crucial ranking and CTR factors.
The rise of social media added Open Graph and Twitter Cards to the mix, making metadata even more important for content distribution. Today, with AI-powered search engines emerging, well-structured metadata helps your content get accurately summarized and cited by AI assistants.
This meta tag generator helps you create all the essential tags in one place. Combined with our other SEO tools, you can ensure your pages are fully optimized for both traditional search engines and the new AI-powered search landscape.